Growth is about systems, experimentation & work ethic.

Alexandre Belkowski, Growth · Lyon, France

15 years across digital agencies (Montreal, Lyon), a franchise network and a B2B infratech gave me both sides: the brand and business sense of a marketing lead, and the hands-on build skills of a GTM engineer.

LinkedIn Download CV
  1. Fig. 1

    Fundamentals & ethic

    Positioning, ICP, clean data, and the rigour to keep at it and put in the hours.

  2. Fig. 2

    Systems

    CRM, enrichment, routing, and the AI agents that run between them.

  3. Fig. 3

    Experimentation

    Outbound plays, channels and messages, tested and kept only if they work.

  4. Fig. 4

    Results

    More results, better conversion, less friction, always tied to revenue.

Previous experiences

2 companies in very different markets gave me a very strong adaptability.

ORIS Materials Intelligence · since 2024

An international outbound engine, built from nothing

An AI infratech selling to engineering firms, asset owners and development banks: a patient market, where cold email barely works and trust is earned slowly. I built the go-to-market machinery from scratch.

What I built

  • An outbound stack from zero: 5 LinkedIn accounts, 40 mailboxes and 15 domains, orchestrated with Clay, Apify, HeyReach, Smartlead, Make and HubSpot.
  • HubSpot as the single source of truth, from lifecycle and scoring to routing and attribution.
  • Claude Code agents for deal, MQL and pipeline reporting, meeting preparation triggered from HubSpot, and Clay enrichment.
  • Twenty-three international trade shows, run end to end, from the booth to the follow-up sequences.
LinkedIn reply rate
25%
LinkedIn reply rate
leads reached
17,000+
leads reached
interested leads
300+
interested leads
best play reply rate
60%
best play reply rate

Vie & Véranda · 2017 – 2024

Forty stores, two markets, one marketing team

A French home-extension manufacturer with two ambitions: sell more in its forty franchised stores, and recruit new franchisees. I arrived to revive a dormant digital function and left having led the whole of marketing.

What I built

  • The lead flow from end to end: ActiveCampaign, lead scoring, email and SMS automation, and routing to forty franchisees.
  • Two website redesigns with UX specialists, and a dedicated site for franchise recruitment.
  • Local and national media plans, from search and social to national television and radio.
  • A team of four, the brand strategy, content and press relations.
network revenue
+50%
network revenue
MQLs
×3
MQLs
conversion rate
+40%
conversion rate
on Google
Top 3
on Google
Read my full experience on LinkedIn

What I bring

The business sense of a marketing lead with the hands of a builder.

GTM & outbound

I build outbound from the ground up: domains and mailboxes, LinkedIn accounts, enrichment, and sequences written to be answered.

  • Clay
  • Apify
  • Prospeo
  • HeyReach
  • Smartlead
  • Lemlist

RevOps & AI automation

A CRM the whole team trusts, and agents that take care of the repetitive work: reporting, meeting preparation, enrichment, lead routing.

  • HubSpot
  • Claude Code
  • Make
  • ActiveCampaign
  • GA4 / GTM

Full-funnel acquisition

Search and social, national TV and radio, 23 international trade shows. Yes, I worked these channels.

  • Google Ads
  • Meta
  • LinkedIn
  • TikTok
  • TV / radio / OOH
  • Events

Content & brand

Positioning, and the message itself. The best sequence in the world still depends on its first sentence.

  • Positioning
  • Copywriting
  • PR
  • Podcasts
  • Webinars
  • SEO / AEO
Alexandre Belkowski having a coffee on a terrace

About

Curious, t-shaped marketer

I began in Montreal agencies with content marketing and shipping websites. I then spent 7 years running marketing for a franchise network, and I now build go-to-market systems for an AI infratech in Lyon.

What has not changed along the way is the pleasure of understanding how a brand acquisition and revenue equation works, and then building what reaches the objective. The tools may have moved from spreadsheets to Claude Code, but my curiosity has stayed the same.

Since 2015 I have also co-founded and advised Prison Insider, a human-rights organisation. I work in French and English.

  1. 2024 – today

    Growth (GTM & RevOps) · ORIS Materials Intelligence

  2. 2020 – 2024

    Head of Marketing & Digital · Vie & Véranda

  3. 2017 – 2020

    Digital Marketing Manager · Vie & Véranda

  4. 2010 – 2017

    Social, content and web roles · acti, Rouge, SolutionEXL, Commun

  • Re-engage closed-lost deals
  • Fix email deliverability
  • Clean and enrich the CRM
  • Turn event leads into meetings
  • Automate the weekly reporting
  • Rewrite the first line of your sequence

Want some low-hanging fruit?

Email me and I'll give you some.

alexandre.belkowski@gmail.com LinkedIn CV (EN) CV (FR)